We have a true passion for bikes.
Pedal Group operates two separate businesses in the bicycle industry. 99 Bikes operates retail stores and Advance Traders operates a wholesale business.
Our Business
99 Bikes is determined to be the world’s most approachable bike shops. We take our customers from their first bike, right through to their dream bike. From beginners to recreational riders, to enthusiasts - we are the experts, we add value and we always maintain our approachable manner. We are creating a groundbreaking professional bike business with passionate people, skilled mechanics and exciting products.
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Advance Traders is a bicycle distributor based in Brisbane and committed to offering market leading brands, new technologies and affordability to all bicycle retailers. Importing popular brands such as Merida, Norco, BMC, plus many more. Advance Traders delivers a consistent and reliable supply of stock, supported by friendly and approachable staff.
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Pedal Group Board of Directors
Matthew Francis Turner
Rachel O'Brien
Keith Francis Perkins
David Smith
Pedal Group Shareholders
Major Shareholders
Flight Centre Limited
Gainsdale Pty Limited
Matt Turner
Other Shareholders
Employees & Contractors