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Our purpose...

Enrich mind, body, earth or soul with the freedom of riding.

 

Pedal Group is Australia's largest bicycle company, backed by major investor, Flight Centre in 2008, and now with over 1,000 current and ex employee shareholders. Pedal Group operates over 70 bicycle retail stores, two wholesale distribution businesses, and a commercial property business. Originally from Brisbane, Pedal Group now serves cyclists in Australia, New Zealand and the United Kingdom.

 
 
Retailer, 99 Bikes.

Retailer, 99 Bikes

 
Wholesaler, Advance Traders.

Wholesaler, Advance Traders

 

Earning to Give

 
 

donated to charities since 2026.

 

Every permanent full-time and part-time team member at Pedal Group can opt in to our Earning to Give program and we will donate the equivalent of 1% of their yearly earnings to a charity they choose. Pedal Group funds every dollar, on top of their pay.

 

Our Purpose in Action

Our purpose is to enrich the mind, body, earth or soul through the freedom of riding and we are proud to be a certified B Corp since 2023. Take a look at our latest Environmental and Social Report to learn more about our achievements, challenges and what we are focused on next.