Our purpose...
Pedal Group is Australia's largest bicycle company, backed by major investor, Flight Centre in 2008, and now with over 800 employee shareholders. Pedal Group operates over 70 bicycle retail stores, two wholesale distribution businesses, and a commercial property business. Originally from Brisbane, Pedal Group now serves cyclists in Australia, New Zealand and the United Kingdom.
Retailer, 99 Bikes
Wholesaler, Advance Traders
Earning to Give
of each employee's wage is donated to their chosen charity.
Every permanent staff member of Pedal Group can donate 1% of their earnings to a charity of their own choice. The donation is in addition to their earnings and funded by Pedal Group.
Australian & New Zealand employees are asked to nominate charities to be featured among staff, and at the end of each year, staff commit where their 1% gets allocated. This means all money donated by the company is going to causes chosen by individual staff.
Our Purpose in Action
Our purpose is to enrich the mind, body, earth or soul through the freedom of riding and we are proud to be a certified B Corp since 2023. Take a look at our latest Environmental and Social Report to learn more about our achievements, challenges and what we are focused on next.
